General Mills, Big Machine Label Group, and Feeding America Join Forces to
Initiative Will Help Secure Millions of Meals for Local Food Banks
MINNEAPOLIS (March 30, 2012) – General Mills and Big Machine Label Group’s star-studded roster of artists are teaming up with Feeding America to Outnumber Hunger in a national initiative that helps fight hunger in local communities. Outnumber Hunger will help Feeding America secure up to 15.6 million meals for local food banks to assist the one in six Americans who struggle with hunger.
According to the USDA, an estimated 49 million Americans struggle with hunger, making the issue a growing reality in every community. By simply entering codes at OutnumberHunger.com, Americans can make a difference in their local communities at a time when it matters most.
“Hunger is a year-round issue but it can be especially critical in the spring, so Feeding America food banks need help now,” said Vicki B. Escarra, President and CEO, Feeding America. “The combined reach that General Mills and Big Machine Label Group’s artists bring to the hunger crisis will help provide critical resources at this key time.”
This powerful group of partners is using its collective voice to rally Americans for the cause. Codes will appear on millions of specially marked packages of General Mills products to give people the chance to help Feeding America secure five meals on behalf of their local food banks.
“As a leading food company, no cause is more important to us than the hunger issue,” said Cheryl Welch, Director, Outnumber Hunger at General Mills. “We’re thrilled to give people the chance to make a difference in their own communities through Outnumber Hunger.”
Specially marked packages of General Mills products will feature an Outnumber Hunger code. More than 10 General Mills brands, including Betty Crocker, Green Giant, Totino’s and Cheerios, will participate. Entering the code at OutnumberHunger.com helps Feeding America secure five meals on behalf of a local food bank. Participants enter their ZIP codes, and meals will stay in or near the area.
“Our fans have always been strong supporters of us and our families,” said Joe Don Rooney, Rascal Flatts. “By being involved in Outnumber Hunger, we hope to provide that same support for those who may struggle with hunger. We’re grateful to have the chance to spread awareness of this important cause.”
Big Machine Label Group artists also will offer select special codes on Facebook and Twitter that help Feeding America secure five meals for local food banks. Big Machine Label Group artists who are encouraging participation include: Rascal Flatts, The Band Perry, Reba, Martina McBride, Eli Young Band, Sunny Sweeney, Edens Edge, Justin Moore, Brantley Gilbert, Ella Mae Bowen and Thomas Rhett Akins.
“It takes a Big Machine to Outnumber Hunger, and we have an opportunity to make a huge difference in local communities,” said Scott Borchetta, President and CEO, of Big Machine Label Group. “That’s why we’re thrilled to come together with our artists, General Mills and Feeding America to help the hunger issue in a significant way. Together we can Outnumber Hunger.”
General Mills will donate $0.65 to Feeding America—enough to help secure 5 meals on behalf of local food banks—for every code entered. To make a difference in your local community with Outnumber Hunger, visit http://www.OutnumberHunger.com.
About General Mills
One of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.
About Feeding America
Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org . Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.
About Big Machine Label Group
At the helm of the independent Big Machine Label Group is industry veteran Scott Borchetta, who serves as President and CEO. The conglomerate encompasses Big Machine Records (founded in 2005), The Valory Music Co. (founded in 2007) and Republic Nashville (a partnership with Universal Republic founded in 2009 with Jimmy Harnen serving as President). The Big Machine Label Group’s current artist roster includes Multi-Platinum superstars Taylor Swift, Rascal Flatts, Reba and Martina McBride; Platinum sensations The Band Perry; established acts Eli Young Band Justin Moore as well as hot newcomers Brantley Gilbert, Sunny Sweeney, Edens Edge, Ella Mae Bowen, Greg Bates and comedienne Melissa Peterman. BMLG artists have received multiple GRAMMY, CMA, ACM, American Music Awards, CMT Music Awards, Teen Choice Awards, MTV Video Music Award and People’s Choice Award accolades as well as Brit Award and JUNO Award nominations.