Outnumber Hunger


Approximately one in six Americans (16.1%) struggles with hunger.1 This issue often affects hardworking families who face tough decisions each month about whether to pay bills or pay for food. In response to this alarming issue, General Mills, Big Machine Label Group (BMLG) and Feeding America have joined forces to Outnumber Hunger.

Outnumber Hunger allows people to make an impact in their own communities. The program will help Feeding America secure up to 15.6 million meals for local food banks throughout the country. People can participate by purchasing specially marked Outnumber Hunger packages of General Mills products. Visit http://www.OutnumberHunger.com for more details.

How to Participate

There are several ways to support Outnumber Hunger, including:

  1. Purchase participating General Mills products (Betty Crocker, Green Giant, Totino’s and Cheerios) and enter codes from these packages at OutnumberHunger.com. Each code submitted helps Feeding America secure five meals on behalf of a local food bank based on the ZIP code entered.
  2. Follow Outnumber Hunger on Twitter, Facebook or Google+ to learn of other special ways to help Feeding America secure 5 meals for local food banks.
  3. Follow participating Big Machine Label Group artists on Facebook and Twitter to get access to special codes that help Feeding America secure five meals for local food banks. Participating BMLG artists include: Rascal Flatts, The Band Perry, Reba, Martina McBride, Eli Young Band, Sunny Sweeney, Edens Edge, Justin Moore, Brantley Gilbert, Ella Mae Bowen and Thomas Rhett Akins.
  4. Donate directly to Feeding America. Every dollar you donate helps Feeding America secure eight meals for a local food bank.
  5. Volunteer at a local food bank. Ending hunger in America requires millions of people to donate their time to help feed hungry families. Learn about volunteer opportunities at your local food bank.

How it Works
For each code entered by a consumer, General Mills will donate $0.65 to Feeding America—enough to help secure 5 meals on behalf of local food banks based on zip code entered. General Mills has already donated $700,000 and hopes to donate a total of $2,100,000—helping to secure up to 15.6 million meals total based upon the number of codes entered.