Donors can triple their gift to the Fredericksburg Area Food Bank.
FREDERICKSBURG, VA (Nov. 13, 2012) – Donors to the Fredericksburg Area Food Bank will be able to triple their donations this holiday season thanks to a generous gift from Bank of America.
In a program launched with Feeding America, the bank announced it will provide a $2-for-$1 match of donations to the “Give a Meal” program. Through this match, individuals and customers will be able to triple the impact of their donations and provide meals to people in need. Donors can direct their gifts to the Fredericksburg Area Food Bank or to Feeding America, the nation’s leading hunger-relief organization.
Bank of America is the exclusive sponsor of the Give a Meal program this holiday season and will be joined this year by celebrity chef, author and television host Rocco DiSpirito, who will serve as the campaign’s spokesman and raise visibility about hunger in our communities and the simple way people can help.
“We’re proud to partner again with Feeding America,” said Kerry Sullivan, president of the Bank of America Charitable Foundation. “The funds raised through the Give a Meal program will help address the pervasive hunger rates and growing demand for food assistance and other critical needs across the United States, in both large and small communities.”
The Bank of America Charitable Foundation will contribute $2 for every $1 donated via feedingamerica.org/BankofAmerica or bankofamerica.com/give, up to a total match of $1.5 million. In addition, the bank will contribute $1 million to Feeding America and bank employees will participate in more than 300 hunger-related volunteer efforts around the country.
The program was an unprecedented success last year, with more than 8,000 donors from across the country providing more than 26 million meals. The need for hunger relief continues to be great this year. According to the US Department of Agriculture, 50.1 million people in the United States are struggling with hunger. Of that number, 16.7 million are children.
“We are grateful for the support of Bank of America and their generous offer to provide a two for one match,” said Matt Knott, interim president and CEO of Feeding America. “With one in five families in our country in danger of not knowing where their next meal is coming from, the epidemic of hunger is something that we can’t solve alone. Together with Bank of America and its customers, we can bring hope to people this holiday season.”
Food banks are on the front lines fighting hunger year round – including during national disasters. During Hurricane Sandy, for example, Feeding America food banks were able to provide thousands of meals to those in need or displaced from the storm. Disaster relief is just one area that food banks are vital to a community. But it’s during the holidays, that food banks are most critical to those in need.
To help promote the campaign, celebrity chef and author Rocco DiSpirito will participate in a volunteer event at a local food bank, and will urge his large fan base to get involved and donate to the program.
“Through the work I do on the Now Eat This Truck, I see firsthand the challenges many families face in getting food on the table. The Give a Meal Program and the generous match from Bank of America provide an easy way for people to help those in need this holiday season,” said DiSpirito.
A running counter will be displayed on the Give a Meal webpage to tally the number of meals that have been donated during the campaign to date.
Bank of America Corporate Social Responsibility
Bank of America’s commitment to corporate social responsibility (CSR) is a strategic part of doing business globally. Our CSR efforts guide how we operate in a socially, economically, financially and environmentally responsible way across more than 100 markets around the world, to deliver for shareholders, customers, clients and employees. Our goal is to help create economically vibrant regions and communities through lending, investing and giving. By partnering with our stakeholders, we create shared value that empowers individuals and communities to thrive and contributes to the long-term success of our business. We have several core areas of focus for our CSR, including responsible business practices; environmental sustainability; strengthening local communities with a focus on housing, hunger and jobs; investing in global leadership development; and engaging through arts and culture. Reaffirming a commitment to develop and sustain a culture of service, bank employee volunteers contributed more than 1.5 million hours in 2011 to enhance the quality of life in their communities worldwide. Learn more at http://www.bankofamerica.com and follow us on Twitter at @BofA_Community.
For more information contact:
Major Gifts & Marketing Coordinator
(540) 371-7666 Ext. 131