Fredericksburg Area Food Bank is now the Fredericksburg Regional Food Bank
Fredericksburg, VA May 6, 2015: To better position the food bank to meet the needs of our diverse region and expand our message to accommodate future growth, the Fredericksburg Area Food Bank (FAFB) will now become the Fredericksburg Regional Food Bank (FRFB) effective immediately.
For 33 years the FAFB has provided for the residents of Planning District 16 (PD16) to include the counties of Stafford, Spotsylvania, Caroline, King George, the City of Fredericksburg and now Locust Grove. Early last year, Feeding America, the largest domestic hunger relief organization which oversees the nationwide network of food banks, launched a new unified brand strategy to better align Feeding America food banks under a coordinated banner. Feeding America food banks will become easily identified through all communication channels using uniform color and clear messaging standards for consistent brand recognition of the 200 food banks that provide for the continental U.S., Alaska, Hawaii and Puerto Rico.
According to Board Chair, Tim Jeter, “In researching how these changes would impact our food bank we found the community’s perception of how and where the food bank provides service has become very exclusive over time. According to feedback, our name implies we provide only for the immediate Fredericksburg area and not for the entire PD16 region. In making changes to our logo, the Board decided to clarify our message to accommodate future growth.”
Oya Oliver, CEO stated “This [rebranding] will allow the Fredericksburg Regional Food Bank to continue to deliver on our promise of creating a hunger-free community as well as grow to meet the needs of the 30,000 hungry and food insecure families that live in our region.”
About Fredericksburg Regional Food Bank
Fredericksburg Regional Food Bank – Serving Planning District 16 which includes the counties of Stafford, Spotsylvania, King George, Caroline, the City of Fredericksburg, and Locust Grove. The food bank secures and distributes more than 3.7 million pounds of donated food and grocery products annually. The FRFB provides support for over 70 local charitable agencies, operating more than 160 programs including emergency shelters, food pantries, Food for Life senior feeding , the Mobile Pantry program, Club Kids after school snack program, Food-4-Families School Pantry program and the Kids on the Go Summer Feeding. For more information on the Fredericksburg Regional Food Bank, please visit http://www.fredfood.org